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Arnaud Julien

Chief Innovation, Data and Digital Officer

Arnaud Julien
49 years old
Driving License
Paris (75015) France
Professional Status
Open to opportunities
  • Definition and implementation of the digital strategy:
    - digital for the passenger,
    - digital for maintenance and operation (Industrial Internet of Things)
    - digital for the employees (B2E)
  • Definition and implementation of the innovation strategy
  • Sourcing of partnerships on the new mobilities (autonomous vehicles, ...)
  • Launch of the first public transport service by autonomous vehicle in Lyon www.navly.fr
  • Management of a team of 40 people
  • Definition and implementation of the MMA Multi-Access strategy
    (Interaction / complementarity of channels: internet, call-center, network of general agents).
    Negotiation and change management with physical networks.
  • Definition and implementation of the MMA Digital Strategy
    (Web: www.MMA.fr and mobile applications / tablets)
  • Management of the digital transformation with the General Management and the employees
  • Business development of insurance sales on remote channels (web and call-center)
  • 2013: redesign of the “My account” space (espace-client.mma.fr) in responsive web design using the technologies of neuroscience
    Assessment: 3 times more selfcare actions with equivalent traffic
  • 2015: major redesign of the MMA.fr website for a + 50% performance improvement on the e-commerce part
  • Management of a team of 40 people
  • Marketing Management and Strategic Marketing Management for Website and Mobile Website (web: www.sfr.fr and mobile web: http://m.sfr.fr):
    - 11th website (12M of Unique Visitors)
    - 3rd mobile audience (7.5M Unique Visitors)
  • Complete redesign of www.sfr.fr website in May 2011
    - Awarded "Best site of the year 2011" in the Telecom category
  • E-commerce and m-commerce development
  • Partnership negotiations
  • Management of a team of 20 people
  • Definition of SFR's Content (TV / VoD, Music, Games, Info ...) strategy on all screens: Web, TV, Tablet, Mobile (applications and website)
  • Definition and construction of content offers
  • Business Development of Contents of SFR
  • e-CRM management
  • Definition and implementation of the editorial line on mobile, web and TV portals for the development of audience and value. www.sfr.fr
  • Responsible for the SFR Jeunes Talents initiative www.sfrjeunestalents.fr (30k artists, 150k works)
  • Management of a team of 15 people
  • Launch of SFR's first ADSL offer:
    - design of the BOX, the SetTopBox and the accessories
    - Definition and construction of TV bundles and media center
    - Definition, launch, piloting and animation of the SFR ADSL web portal
  • Construction of SFR's innovation approach:
    - Creation of the "Atelier SFR": the collaborative innovation platform of SFR http://atelier.sfr.fr/ (30k active members)
    - Creation of SFR's application store
    - Launch of the first proposals for applications on tablets and smartphones (3G Archos Tablet by SFR)
    - Building strategic partnerships (Intel, Adobe, ...)
  • Management of a team of 12 people
  • Implementation of the SFR Strategic Plan and Marketing Plan for the mobile services
  • Definition and implementation of services and content on SFR (wap.sdp.sfr.fr) and web portals (www.sfr.fr)
  • Construction of repayment principles and mechanisms to publishers and assigns
  • Deal making management
  • SFR - Responsible for the SFR account
    - Business Development (CA> 2.5M € / year)
    - Management of the launch program for Mobile Multimedia at SFR (mobile portal, transformation of: point of sale, call center and web)
    - Change management of Customer Services for the launch and development of inbound telesales
  • Canal +
    - Strategic recommendation for the revival of the Canal + offer on cinema and sport
    - Construction of the Sport + channel (Business Plan, Grid of Programs) http://sportplus.canalplus.fr
  • Bouygues Telecom
    -Audit of all the CRM actions of the operator and recommendation of organization and process for the executive comitee
  • Vivendi Telecom International
    - Management of the launch of the mobile operator Kencell in Kenya: program management of launch and management of telecom issues (mobile telecoms network, relations with local authorities and IT management) www.ke.zain.com
  • Numericable
    - Construction of the plan to boost the broadband Internet offer
  • Responsible for the project to supervise the telephone traffic of the fixed and mobile operator. Objective: Maximize the number of successful calls to optimize customer satisfaction and maximize turnover
  • Lightning project leader. Construction of a test bench replicating the effect of lightning to minimize its impact on aircraft and Ariane5 launchers
  • Internet
  • Mobile / Tablets Applications
  • Mobile Internet
  • Social Media - Social Networks
  • Responsive Web Design - Adaptive Web Design
  • Digital Transformation
  • Neuroscience (eye-tracking, EEG, MRI)
  • SEO / SEM
  • Customer service / sales by phone
  • Retail
  • e-commerce / m-commerce
  • Development of the Turnover
  • Launch of activities
  • Launch of merketing offers
  • Launch / development of new acquisition channels (digital, call center)
  • Marketing / e-marketing
  • Strategic Marketing
  • e-CRM
  • Operational Marketing
  • Team Management
  • Project Management
  • Change Management



September 1992 to June 1995
Telecommunications engineer ISEP (Institut Supérieur d'Electronique de Paris)
  • Squash
  • Mountain Bike
  • Karate
  • Theater
  • Photography