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Arnaud Julien

Arnaud Julien

Chief Innovation, Data and Digital Officer

Paris France
Employed Open to opportunities
As Chief Innovation, Data and Digital Officer of Keolis, I define and implement the group's Innovation, Data and Digital strategy and manage its innovation policy. I am also in charge of Data and Innovation Governance and manage the Data Lab and the Innovation Lab for Keolis Group.
I successfully led major transformation programs resulting in revenue growth and operational optimization.
My added value lies in the combined ability to develop a sound strategic vision and implement it efficiently.
My primary areas of expertise include innovation, new technologies, digital transformation strategy, data science, user experience, growth strategy.
I have a track record in leading large cross-functional teams through project completion.
I am business oriented, passionate and committed, resilient and pragmatic with a strong ability to federate all stakeholders and multicultural ecosystems.
  • Strategy: Enlighting ExCom with disruptive innovation opportunities to serve Keolis long-term performance
    • Definition and implementation of the digital strategy (B2C, B2E, B2B)
      -Sourcing of partnerships with start-ups on mobility: new mobility, autonomous vehicles, IoT
    • Define and implement Research & Development strategy
  • Business development: use Innovation and Data as levers to win contracts, to improve passenger experience and to increase performance
  • Transformation: Provide Keolis with framework and governance to increase efficiency, sustainability and resilience
    • Fostering a culture of innovation, Data and Digital
    • Build, deploy and manage Innovation and Data Governance
  • Sept 2016: launch of the 1st public transport service by autonomous vehicle
    March 2017: launch of an application suite for employees deployed within 45 subsidiaries
    March 2018: launch of open payment in Dijon (1st in France)
    October 2019: launch of the 1st conversational mobility coach in France
    June 2020: launch of a nudge unit focus on fare-evasion, security, passenger experience including pandemic issue
  • Futura-Mobility is the foresight and innovation think tank for mobility leader companies.
  • Definition and implementation of the MMA Multi-Access strategy
    (Interaction / complementarity of channels: internet, call-center, physical networks).
    Negotiation and change management with physical networks.
  • Definition and implementation of the MMA Digital Strategy (MMA.fr and apps)
  • Management of the digital transformation with the General Management and the employees
  • Business development of insurance sales on remote channels (web and call-center)
  • 2013: redesign of the “My account” space using neuroscience
    Assessment: 3 times more selfcare actions with equivalent traffic
  • 2015: major redesign of the MMA.fr website for a + 50% performance improvement on the e-commerce part
  • General Management of the start-up e-sante.fr, 2nd French website for information on healthcare and well-being
  • 2014: e-santé becomes the 2nd French website for information on health and well-being and the1st community on social networks
  • Acceleration, transformation of the business model and sale of the start-up
  • Marketing Management and Strategic Marketing Management for Web and Mobile:
    • 11th website (12M of Unique Visitors)
    • 3rd mobile audience (7.5M Unique Visitors)
    • Complete redesign of www.sfr.fr - Awarded "Best site of the year 2011" in the Telecom category
  • E-commerce and m-commerce development / Partnerships development
  • Definition of SFR's Content (TV / VoD, Music, Games, Info ...) strategy on all screens
  • Construction of SFR's innovation approach:
    • Creation of the "Atelier SFR": the collaborative innovation platform of SFR (30k active members)
    • Launch of SFR's application store
    • Building strategic partnerships (Intel, Adobe, Archos ...)
  • Launch of SFR's first ADSL offer: BOX design, TV bundles, SFR ADSL web portal
  • In charge of the SFR account - Business Development (CA> 2.5M € / year)
  • Strategy and transformation consulting for the General Management of: SFR, Canal+,
    Bouygues Telecom, Vivendi Telecom International and Numéricable
  • Responsible for the project to supervise the telecom traffic of the fixed and mobile operator.

Business Development

  • Cross-channel / Multi-access
  • Development of Turnover and Revenue
  • Launch of activities / new acquisition channels

Digital / Data

  • Digital Transformation
  • UX / neuroscience
  • e-commerce
  • Data Governance
  • Continuous improvment methodology


  • Start-up scouting
  • Disruptive and Incremental innovation
  • PoC: from ideation to industrialisation
  • Research & Develpmement


  • Strategic Marketing
  • Nudge approach


  • Team Management
  • Project Management
  • Change Management
  • Eco-system Management

Soft skills

  • Leadership
  • Listening and empathy
  • Agility and adaptability
  • Passion and commitment



September 1992 to June 1995
Telecommunications engineer ISEP (Institut Supérieur d'Electronique de Paris)

Digital Transformation Facilitator

ESCP Europe


Smart Cities Accelerator

Telecom Paris