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Arnaud Julien

Arnaud Julien

Chief Innovation, Data and Digital Officer

Paris France
Employed Open to opportunities
As Chief Innovation, Data and Digital Officer of Keolis, I define and implement the group's Innovation, Data and Digital strategy and manage its innovation policy. I am also in charge of Data and Innovation Governance and manage the Data Lab and the Innovation Lab for Keolis Group.
I successfully led major transformation programs resulting in revenue growth and operational optimization.
My added value lies in the combined ability to develop a sound strategic vision and implement it efficiently.
My primary areas of expertise include innovation, new technologies, digital transformation strategy, data science, user experience, growth strategy.
I have a track record in leading large cross-functional teams through project completion.
I am business oriented, passionate and committed, resilient and pragmatic with a strong ability to federate all stakeholders and multicultural ecosystems.
Experiences
  • Strategy: Enlighting ExCom with disruptive innovation opportunities to serve Keolis long-term performance
    • Definition and implementation of the digital strategy (B2C, B2E, B2B)
      -Sourcing of partnerships with start-ups on mobility: new mobility, autonomous vehicles, IoT
    • Define and implement Research & Development strategy
  • Business development: use Innovation and Data as levers to win contracts, to improve passenger experience and to increase performance
  • Transformation: Provide Keolis with framework and governance to increase efficiency, sustainability and resilience
    • Fostering a culture of innovation, Data and Digital
    • Build, deploy and manage Innovation and Data Governance
  • Sept 2016: launch of the 1st public transport service by autonomous vehicle
    March 2017: launch of an application suite for employees deployed within 45 subsidiaries
    March 2018: launch of open payment in Dijon (1st in France)
    October 2019: launch of the 1st conversational mobility coach in France
    June 2020: launch of a nudge unit focus on fare-evasion, security, passenger experience including pandemic issue
  • Futura-Mobility is the foresight and innovation think tank for mobility leader companies.
  • Definition and implementation of the MMA Multi-Access strategy
    (Interaction / complementarity of channels: internet, call-center, physical networks).
    Negotiation and change management with physical networks.
  • Definition and implementation of the MMA Digital Strategy (MMA.fr and apps)
  • Management of the digital transformation with the General Management and the employees
  • Business development of insurance sales on remote channels (web and call-center)
  • 2013: redesign of the “My account” space using neuroscience
    Assessment: 3 times more selfcare actions with equivalent traffic
  • 2015: major redesign of the MMA.fr website for a + 50% performance improvement on the e-commerce part
  • General Management of the start-up e-sante.fr, 2nd French website for information on healthcare and well-being
  • 2014: e-santé becomes the 2nd French website for information on health and well-being and the1st community on social networks
  • Acceleration, transformation of the business model and sale of the start-up
  • Marketing Management and Strategic Marketing Management for Web and Mobile:
    • 11th website (12M of Unique Visitors)
    • 3rd mobile audience (7.5M Unique Visitors)
    • Complete redesign of www.sfr.fr - Awarded "Best site of the year 2011" in the Telecom category
  • E-commerce and m-commerce development / Partnerships development
  • Definition of SFR's Content (TV / VoD, Music, Games, Info ...) strategy on all screens
  • Construction of SFR's innovation approach:
    • Creation of the "Atelier SFR": the collaborative innovation platform of SFR (30k active members)
    • Launch of SFR's application store
    • Building strategic partnerships (Intel, Adobe, Archos ...)
  • Launch of SFR's first ADSL offer: BOX design, TV bundles, SFR ADSL web portal
  • In charge of the SFR account - Business Development (CA> 2.5M € / year)
  • Strategy and transformation consulting for the General Management of: SFR, Canal+,
    Bouygues Telecom, Vivendi Telecom International and Numéricable
  • Responsible for the project to supervise the telecom traffic of the fixed and mobile operator.
Skills

Business Development

  • Cross-channel / Multi-access
  • Development of Turnover and Revenue
  • Launch of activities / new acquisition channels

Digital / Data

  • Digital Transformation
  • UX / neuroscience
  • e-commerce
  • Data Governance
  • Continuous improvment methodology

Innovation

  • Start-up scouting
  • Disruptive and Incremental innovation
  • PoC: from ideation to industrialisation
  • Research & Develpmement

Marketing

  • Strategic Marketing
  • Nudge approach

Management

  • Team Management
  • Project Management
  • Change Management
  • Eco-system Management

Soft skills

  • Leadership
  • Listening and empathy
  • Agility and adaptability
  • Passion and commitment
Education

Engineer

ISEP

September 1992 to June 1995
Telecommunications engineer ISEP (Institut Supérieur d'Electronique de Paris)

Digital Transformation Facilitator

ESCP Europe

2018

Smart Cities Accelerator

Telecom Paris

2019